About us
We are
williams alderson marketing
So Much to Think About. So Little Time. That’s Where We come In.
Deborah Williams
A highly trained executive with extensive experience leading teams with Sales and Operations focus. Successful business development skills that aid in starting businesses for consumer engagement. Fifteen years of retail experience with various retailers both domestic and international. Full range of knowledge of CPG, retail operations, and Private brand consumer research.
Josh Alderson
A sales-driven and successful business development influencer to spearhead growth. Passionate professional with an entrepreneurial spirit.
Ten years’ experience in Event Experiential Marketing played a pivotal role in Meijer Event Marketing. Twelve years’ experience as a Broker. Specializing in creative ways that engage and excite through products, representing well your message and company culture.
We Work With You for a Stress-Free event.
Planning and Budgeting
Our most successful events are planned and budgeted. We can help reach your goals with planning at minimum a month to 4 months in advance. Being invited to your planning meeting help us offer recommendations on retailers, store count, and seasonal planning. The planning will help with a successful sales event but will help you with consumer feedback.
Let collaborate, Let’s Plan, Let’s execute and Let’s Sell some Products.
Day of Event Execution
Our prepared Associate storytellers will offer information about your brands. The customers will be offered a sample, then information about the product, ask two questions for feedback, and ask for the sale.
Brand Associates will be given sales goals to achieve and whenever possible, the Brand associate will roam the store offering samples and asking for the sell.
Post Event Collaboration
Provides custom, post-event summary to provide stake holders with data on how the event went. This is usually decided and customized for each vendor’s needs.
We dig down to determine goals and metrics that will illustrate the performance of your event. This report will also determine future creative ways to engage and excite consumers for future events.